As a diagnosed anxiety sufferer, I was afraid to take my medication because of the stares I got from others.

Whenever I saw the serious and rigid packaging of psychotropic medications, I felt like I was labeled as a “psychopath”, and the sense of shame even overshadowed the illness itself. So I started to resist taking the medication to overcome my illness alone.

Later, I realized that not only me, but also many other people with the same psychological problems as mine, were avoiding treatment because of social prejudice.

It’s not that they don’t need help, but they don’t dare to face their status as “patients” in the eyes of others. This fear and shame, in turn, aggravates their anxiety.

So I tried to respond to this dilemma from a design perspective. By designing the packaging for anxiety medicines, I wanted to make the medicine packaging more everyday and life-like.

I hoped to make the taking of medicines easier and more natural through a warmer and more everyday packaging design.

I chose bright colors in the hope of evoking positive emotional associations and reducing the psychological pressure of patients when taking medication.

On the other hand, I hope that the packaging I designed can be used as part of the treatment of anxiety disorders, giving anxiety patients a long-term care and making them feel understood and accompanied.