My interest in environmental issues and the philosophy behind the Pechoin brand led me to create a marketing strategy for this classic Chinese regional product.

Taking cues from the fact that “Pechoin” in Chinese can signify either “a hundred birds” or “many birds,” I’ve linked the conservation of vanishing bird populations with environmental preservation.

At the same time, I want to get the word out about the Pechoin brand among local animal rights activists and eco-conscious consumers.

For this project, I opted for a cheery and bright color scheme, illustrating a steam-wave landscape complete with the sun, trees, flowers, and birds.

Since Steamwave is a relatively new internet culture that gained popularity in 2015, incorporating its aesthetics into the company’s marketing strategy has the potential to broaden the company’s appeal to a younger demographic.

I also created unique product packaging to go along with the presentation box for this set. tTo further the goal of spreading awareness about the importance of protecting birds, the product packaging also includes facts on these species that are in risk of extinction.